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Beauty Launches

Fenty Beauty Debuts Blurring Setting Powder

The Set It Down Superfine Powder comes in 8 shades with a luxe, velvet puff with tapered edges.

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By: Rachel Klemovitch

Assistant Editor

Rihanna has introduced a new setting powder for beauty maximalists and beauty minimalists. Fenty Beauty’s new Set It Down Superfine Blurring Setting Powder sets, extends, blurs, and brightens. 

Available in eight shades, this lightweight powder comes with a luxe, velvet puff with tapered edges for a base that is never flat. Its shape also allows for dusting all over and in targeted areas.

Rihanna commented,

“Whether you’re dusting, baking, doing the most or the bare minimum, Set It Down has got you covered! This powder sets, extends, and defines your makeup while still being lightweight.”

The formula includes hyaluronic acid to lock in moisture, chia seed extract to control shine, and a custom blend of soft-focus and mattifying powders for a lightweight feel. 

Set It Down is waterproof, sweat- and humidity-resistant, and will not cause creasing, caking, oxidation, or flashback. 

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